Mövenpick Resort and Spa Fruske Terme earns first Green Globe certification

By AI, Created 9:38 AM UTC, May 20, 2026, /AGP/ – Green Globe Certification has awarded Mövenpick Resort and Spa Fruske Terme its first certification in Serbia, recognizing the resort’s sustainability efforts inside Fruska Gora National Park. The milestone highlights how the property is tying eco-friendly operations, local sourcing and staff training to guest experience and regional tourism.

Why it matters: - The certification gives Mövenpick Resort and Spa Fruske Terme a third-party sustainability benchmark at a time when travel brands are under pressure to cut environmental impact. - The recognition may strengthen the resort’s appeal to guests, partners and local stakeholders that value responsible tourism.

What happened: - Green Globe Certification awarded Mövenpick Resort and Spa Fruske Terme its inaugural certification. - The resort is located in Fruska Gora National Park, described as the oldest national park in Serbia. - CEO Aleksandar Cicmil said the certification reflects the resort’s long-term commitment to sustainability and its belief that responsible operations are essential to protecting the natural environment while delivering meaningful guest and community experiences.

The details: - The resort operates a wellness and spa environment with a focus on resource and energy management. - Mövenpick Resort and Spa Fruske Terme invests in alternative and renewable energy solutions, including geothermal water and solar panels. - Energy and water use are managed through modern systems designed to support guest comfort while reducing environmental impact. - The resort says respect for nature and cultural heritage is a core part of its sustainability approach. - The property aims to preserve the ecosystem of Fruska Gora National Park while honoring the region’s traditions and identity. - The resort works with local producers and service providers to support the regional economy, reduce transportation needs and improve the guest experience. - In line with Accor sustainability standards, the resort applies a zero-plastic policy across operations. - The property also supports environmental initiatives, including reforestation projects within the national park. - The resort conducts ongoing hospitality and sustainability training for staff. - The resort plans to establish an in-house training center later in 2026. - The Green Team, made up of managers from different departments, coordinates sustainability initiatives and helps embed them in planning and operations. - Internal collaboration and regular communication are used to improve responsible practices in daily operations. - The resort has introduced guest-facing sustainability activities to build awareness of local biodiversity and environmental protection. - Guests can take part in simple initiatives such as gardening with plantable seed pencils. - Young visitors are offered nature-inspired activities.

Between the lines: - The certification signals that sustainability is becoming part of the resort’s operating model, not just a marketing message. - Local sourcing, renewable energy and staff training point to a broader strategy that links environmental performance with service quality and regional development. - Guest participation initiatives suggest the resort is trying to turn sustainability into an experience, which can deepen brand loyalty while reinforcing conservation themes.

What’s next: - The planned in-house training center later in 2026 could expand staff development and standardize sustainability practices. - Continued work on reforestation, renewable energy and local partnerships may shape future reporting and certification efforts. - The resort is likely to keep using sustainability programming as part of its guest offering and brand positioning.

The bottom line: - Mövenpick Resort and Spa Fruske Terme is using its first Green Globe certification to formalize a sustainability strategy built around conservation, local ties and operational efficiency.